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快速时尚成功(双语阅读)

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A few years ago, Maxine Bédat — who is now in her early 30s — looked in her closet. It was full of clothes, but she had nothing to wear.

“And that was because it was a closet full of fast fashion that was falling part, that was based on hyper-trends from one season to the next.”

“Fast fashion” means clothes that are inexpensive but look like the latest designs from top fashion houses.

Well-known fast fashion stores include H&M, Forever 21, Zara and Topshop.

Move Over Fast Fashion, Here Comes Slow Fashion

One reason for the success of fast fashion is social media. A report by the investment research firm Bernstein found that Millennials — people born in the 1980s and ‘90s — want to wear a variety of clothes in the photos they post on Facebook, Instagram and Twitter. As a result, many businesses that offer trendy, low-cost clothes are growing.Slow fashion

But some Millennials are not happy with the rise of fast fashion.

The H&M store in New York City

Maxine Bédat, the woman with the closet full of clothes but nothing to wear, calls fast fashion “exhausting.” She says she was tired of always shopping for what was in style. Instead, she says, she wanted to buy fewer clothes that she could wear over and over. Other people wanted the same thing, she says.“I just saw a post today from one of the biggest bloggers, and it’s ‘what is her favorite white t-shirt?’ And I think that’s really, you know, telling about where we are today. It’s not just about having something new every single day, but what is something that’s beautiful, and what is something that’s quality, and what brands do we want to be wearing that reflect the values that we hold?”Maxine Bédat visits Ball of Cotton in Commerce, California. The cotton will be used in a sweater.

So Ms. Bédat and a business partner, Soraya Darabi, started a “slow fashion” clothing company called Zady.“Slow fashion” means clothes that last a long time. They are often classic colors and shapes, and are made from natural materials that are biodegradable over time.The terms “fast fashion” and “slow fashion” are related to “fast food” and “slow food”: fast food is still popular in the U.S., but many restaurants increasingly offer higher-quality, more expensive and relaxed meals.Like slow food, slow fashion also aims to use sources that are good for the environment and workers. Maxine Bédat says people in her generation want to know where their clothes come from and who is making them. Their interest comes in part after a clothing factory collapsed in Bangladesh in 2013. Over 1,000 people who were making cheap clothes in poor conditions died.To answer Millennials’ demand for information about the products they buy, Ms. Bédat’s company, Zady, includes details about the history of the brands. It also describes the process by which the clothes are made. Ms. Bédat says Zady aims to tell shoppers where their clothes come from, where they go, and how they impact the world.nother approach: recycling clothesThe international business H&M is answering Millennials’ demands for stylish but sustainable fashion in another way. It has created a recycling program for clothes. The program invites people to bring clothes they no longer want to H&M stores. Shoppers who donate old clothes can receive a discount on new things they buy.H&M does several things with shoppers’ old clothes. They sell some clothes again. They turn some clothes into other useful items, such as cleaning cloths. And they reduce the rest to fibers that can be re-used as building materials, for instance.An H&M spokesperson wrote in an email to VOA that the program aims to help the environment. “We have a clear vision to avoid and minimize waste that goes into landfills,” the spokesperson wrote.H&M reported that in 2014 it collected over 7,600 tons of unwanted clothing. That is about 38 million t-shirts.I’m Kelly Jean Kelly.Words in This Storyhyper – prefix excessive or extremetrendy – adj. currently popular or fashionablebiodegradable – adj. capable of being slowly destroyed and broken down into very small parts by natural processessustainable – adj. involving methods that do not completely use up or destroy natural resources
 

几年前,现在30多岁的马克西娜·B·达特在她的衣橱里看了看。里面装满了衣服,但她没有衣服穿。
 
 
 
“那是因为它是一个装满快速时尚的衣橱,正在逐渐衰落,这是基于从一个季节到下一个季节的超级趋势。”
 
 
 
“快速时尚”指的是便宜的衣服,但看起来像顶级时装店的最新设计。
 
 
 
著名的快速时装店包括H&M,永远21,扎拉和TopSt店。
 
 
 
移动快速时尚,这里来慢时尚
快速时尚成功的一个原因是社交媒体。投资研究公司伯恩斯坦(Bernstein)的一份报告发现,上世纪80年代和90年代出生的千禧一代,在Facebook、Instagram和Twitter上发布的照片中喜欢穿各种各样的衣服。因此,许多提供时尚、低成本服装的企业正在增长。
慢时尚
但一些千禧一代对快速时尚的兴起并不满意。
纽约的H&M商店
Maxine Bédat,衣柜里装满了衣服,但是什么也没穿,她称快速时尚“令人疲惫”。她说她厌倦了总是为时尚购物。相反,她说,她想买更少的衣服,她可以穿一遍又一遍。其他人也想要同样的东西,她说。
“我刚刚从一个最大的博客中看到一篇文章,那就是‘她最喜欢的白色T恤’是什么?我认为这是真的,你知道,告诉我们今天在哪里。这不仅仅是每天都有新的东西,还有什么是美丽的,什么是质量的,我们想要穿什么品牌来反映我们所持有的价值观?“
马克斯丁在加利福尼亚的商业中参观棉花球。棉花将用于毛衣。
因此,Be'dad女士和一位商业伙伴Soraya Darabi开始了一家名叫ZADY的“慢时尚”服装公司。
 
“慢时尚”是指持续很长时间的衣服。它们通常是经典的颜色和形状,并由天然材料制成,可生物降解随着时间的推移。
“快时尚”和“慢时尚”这两个词与“快餐”和“慢食”有关:快餐在美国仍然很流行,但是许多餐馆越来越多地提供更高质量、更昂贵、更轻松的膳食。
 
像慢食,慢时尚也旨在利用对环境和工人有益的资源。马克西尼贝达说,她这一代人想知道他们的衣服是从哪里来的,是谁制造的。他们的兴趣来自于2013孟加拉一家服装厂倒闭后。超过1000人在恶劣的条件下制造便宜的衣服。
为了回答千禧一代对他们购买的产品的需求,贝迪女士的公司ZADE包括了有关品牌历史的细节。它还描述了制作衣服的过程。Baydad女士说,Zady的目的是告诉购物者他们的衣服来自哪里,他们去哪里,以及他们如何影响世界。
另一种方法:回收衣物
 
国际商业H&M正以另一种方式回答千禧一代时尚时尚的需求。它为服装创造了一个回收计划。该计划邀请人们带他们不再想要的H&M商店的衣服。捐赠旧衣服的购物者可以在购买的新物品上得到折扣。
H&M与购物者的旧衣服做了几件事。他们又卖了一些衣服。他们把一些衣服变成其他有用的物品,例如清洁布。例如,它们将剩余的部分减少到可作为建筑材料再利用的纤维。
一位H&M发言人在一封电子邮件中向美国之音说,该项目旨在帮助环境。这位发言人写道:“我们有一个清晰的愿景来避免和减少垃圾填埋场的浪费。”
 
H&M报道,在2014,它收集了超过7600吨不需要的衣服。那是大约3800万件T恤衫。
我是Kelly Jean Kelly。
这个故事中的文字
超前缀过度或极端
时髦的流行的或流行的
可生物降解的能够通过自然过程缓慢破坏和分解成非常小的部分
可持续的。涉及未完全耗尽或破坏自然资源的方法
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